A Taxing Time of Year…

men's moneysocks

THwomen's dollar signsINK GREEN!
Cold weather… snow… ice…warm tights …boots…This winter has been brutal and it is not over yet.  I am trying to do an attitude adjustment and think about spring which is just around the corner. That makes me think green—fresh green grass, green leaves on the trees, fresh green veggies. But I am also thinking about something else green—the green of money. Yes, it is not only the end of winter and the beginning of spring but it is also tax season, and hopefully you will  be  getting some green stuff back.  I always owe money–not sure why–but at least I know it.davebarry
Taxes are a mystery to me and I thought I would share this humorous perspective from Dave Barry, Pulitzer-Prize winning American author and columnist.

“”I’m not the only taxpayer who has no  idea what he’s sending to the IRS. This year, only 28 percent of all Americans will prepare their own tax returns, according to a voice in my head that invents accurate-sounding statistics.  Here’s my proposal, which is based on the TV show Survivor: We put the entire Congress on an island. All the food on this island is locked inside a vault, which can be opened only by an ordinary American taxpayer named Bob. Every day, the congresspersons are given a section of the Tax Code, which they must rewrite so that Bob can understand it. If he can, he lets them eat that day; if he can’t, he doesn’t.”

As  we prepare our own taxes or have them prepared for us, at Foot Traffic we think everyone should wear our fun dollar sign socks with the hopes that either we won’t owe as much as we think or we will get back more that we think! Our women’s dollar sign socks have gold lurex dollar signs for added bling. These can be our good luck money socks through tax season!  It will help us think GREEN!

As a final comment about taxes, here is another  piece of advice from Dave:

”To you taxpayers out there, let me say this: Make sure you file your tax return on time! And remember that, even though income taxes can be a “pain in the neck,” the folks at the IRS are regular people just like you, except that they can destroy your life.”

 

Return of the Head Scarf

Looking good from head to toe…

scarf photoAt Foot Traffic, we always talk about looking good from head to toe, and being in the socks and fashion legwear business, we focus our business on legs and feet.  However, I was thrilled this month to see the return of the head scarf.  It is an accessory that was popular in the 40’s, 50’s and 60’s but seemed to be lurking in the shadows of fashion history. Today we  wear scarves draped around our necks and a look we see going into next year. But, I was giddy with delight to see in ALLURE magazine that the head scarf is making a comeback.  It was perfectly acceptable for Jacqueline Kennedy, Grace Kelly and Elizabeth Taylor so why not me?  Why not you?  I point to several historical photos to make my case.
jackie o grace kelly

I am truly an accessory hoarder so have quite a collection of scarves that are waiting to be worn and a head scarf is the perfect way to add flair to a weekend outfit while covering my perhaps, less than perfect hair. What a solution!
So, when you are looking for a different way to add a bit of fun to your outfit when running errands or leaving the gym, add some dry shampoo to rough up the “do” and add a fun scarf. Voila!  And don’t forget of course that in fun colors or microfiber tights to match the scarf will keep you looking  fresh and pulled together from head to toe!

BRIGHTEN YOUR DAY WITH YELLOW!

Add yellow legwear for immediate sunshine! yellow grey sweateryellow cab lightyellow and polka dots

 

 

 

 

 

 

 

I am over winter.  I am over the snow, the ice, and the snirt.  However, at FOOT TRAFFIC we know that there is still more snow coming and the chill of winter will linger into spring. Therefore, we think it is time to add bright colors to our tired winter-weary wardrobes to perk things up. As we transition from winter into spring, let’s bring some color and humor to our lives. Why be so serious!?! At Foot Traffic we have lots of socks and legwear ideas that should bring a smile to your face on a cold February and March day. taxi-thumb
Add Bright Yellow monkeys
A pair of yellow tights or fun socks as a great place to start. Yellow mixes well with so many winter colors such as grey, black, denim blue, red… Yellow changes any outfit from drab to fun as seen in these awesome photos. We also recommend fun yellow socks to add sunshine to your feet.  Our smiley face socks and the taxi cab socks and/or knee socks would look great over black tights and with a pair of black booties. How about our fun sock monkey face  yellow socks? It doesn’t get any more fun than that!
So, while you are looking out the window at the dark overcast sky, add some sunshine yellow to your feet and you will be happy from head to toe!

CHOCOLATE TIGHTS?!?

chocolate and heartDid you know that last year, the world consumed more than four million tons of cocoa beans? That is a 32% increase in a decade.  That translates to approximately $74 billion annually, over $1 billion sold on Valentine’s Day.  I know I did my part to influence such an increase!  I even wear chocolate colored cotton, fleece and microfiber  tights and leggings. I am not alone– so does Kate Middleton! kate middleton brownLooks like she is sporting some chocolate colored tights.

Apparently, the increase is due to the demand in emerging markets such as China, where the customers are getting wealthier and enjoying chocolate, one of the finer things in life.  Unfortunately, there is a supply and demand issue where the growers can’t keep up. Most cocoa is grown by small farmers in poor countries such as West Africa, where today, 2/3 of the world’s cocoa is grown.  Aging trees produce fewer beans and planting new trees is not an immediate solution since it takes 10 years for a cocoa tree to reach its peak. Be prepared to pay more for this “foodie favorite”, and to experience smaller candy bars or less quality.

WHY CHOCOLATE?

There is evidence of cocoa beverages dating back to 1900 BC in the Central American countries where the beans first grew. The Mayan culture believed that the cocoa pods symbolized life and fertility. When the Aztecs conquered the Mesoamericans, cocoa beans were often used as currency and a beverage for the privileged.
When Columbus landed in Nicaragua in 1502, he was the first European to discover the cocoa beans and presented the results to Spain. Chocolate remained a “secret” in Spain for almost one hundred years until Anna of Austria, daughter of Philip 111 of Spain, shared the new beverage with her new husband, Louis X111 of France, as well as the French court. She “spilled the beans” and the French embraced chocolate as an aphrodisiac, inspiring erotic imagery in art and literature.
In the early 1800’s, cocoa plantations spread to the tropics in both hemispheres and the cost went down, making chocolate an affordable beverage.
In 1875, the first milk chocolate was introduced in Switzerland and by 1900 the Swiss took the leadership role in chocolate production. Consumption grew throughout Europe and spread to the United States.

CHOCOLATE TODAY
Despite the rising prices, chocolate is more popular than ever and there is much interest in the health benefits of chocolate that suggest that dark chocolate(72% or greater) might possibly lower blood pressure and provide antioxidant benefits.  I totally buy into that.
This Valentine’s Day, if your loved one gives you chocolate, know how special you are and enjoy the many benefits of this “food for the gods!”!

 

 

RED-Y for Valentine’s Day?!

 

What do you know about the color RED?

redtights_valetinesAs we approach Valentine’s Day, from roses to legwear, we certainly see a lot of RED!  Psychologists and researchers agree that no matter what culture or age group, red stirs up passion. It is an active color, meaning that it is a strong color that stimulates physical movement, energy, and action. Red is the most intense, hot color on the color wheel. It is a highly visible color and causes us to make quick decisions such as our response to a red fire engine or a red stop light. The phrase “red flag” is often used in reference to a warning of danger.

On the positive side, red represents the color of sexuality and arouses the intimate passion within us. Think of Cupid who is usually represented as red. However, on the other side, too much red creates anger and can cause us to be agitated and aggressive. Red is often associated with the Devil.  “Seeing red” is a phrase often used to describe someone who is uncontrollably angry.

red rosesRed roses at Valentine’s Day… In 2012, 198 million red roses were sold, 75% purchased by men.   Roses with thorns represent the challenges associated with love, meaning love can be both painful and fulfilling. Roses without thorns represent passion, love, and romance.

 

If your favorite color is RED, here is what it says about your personality:

  • You are confident and courageous
  • You enjoy being the center of attention and exude a sense of excitement and energy
  • You are competitive and love the thrill of winning
  • You tend to be impulsive, impatient, in a hurry, and easily bored
  • You work hard and play hard. You may not be a good boss due to your impatience and temper, but you do meet deadlines and exceed expectations
  • You are passionate about everything including your love life, your work life and your personal interests
  • You enjoy experiencing all of the 5 senses.

So what about WEARING red?
Wearing red creates a signal of power, confidence and commands respect. Whether you are wearing red from head to toe, or a subtle nod to this intense color, you will certainly be noticed. We are particularly excited about red tights and red fototless tights to make a fun statement at Valentine’s Day or any time of year when you are feeling frisky and fun-loving.

This Valentine’s Day,  show that you are RED-y to “Paint the Town RED!”

 

 

HAPPY LUNAR NEW YEAR!


CHINESE LUNAR NEW YEAR …
The Year of the WOODEN HORSE
year of the horse

Fridhorseay, Jan. 31, was the beginning of Chinese New Year and millions of people continue to enjoy the festivities around the world, particularly in China and countries with a sizable Chinese population.  The New Year is a spring festival that begins on the second new moon after Winter Solstice, with the sun and the moon in Aquarius. It continues for 15 days of celebration.

In Chinese zodiac, each Lunar New Year is linked to an animal and this year welcomes the Year of the Horse, and to be more specific, the Wooden Horse (last year of the wooden horse was 60 years ago, 1954).  According to believers of the Chinese form of geomancy, the universe is made up of five elements–earth, water, fire, wood, and metal. There are 12 zodiac animals that interact with the elements. 2014 brings FIRE which brings energy and WOOD that fuels the flames. This particular year may therefore result in regional conflicts and disasters related to WOOD, but also strong gains in the stock market driven by FIRE.

So what if you are born in the Horse Year?
Those born in the Year of the Horse (2014, 2002, 1990, 1978, 1966, 1954, 1942, 1930, etc.) are popular, fun loving, and enjoy parties. They are highly intuitive like a horse so their natural intuitions often help them make good life decisions. However, experts warn that in 2014, those born in a horse year unfortunately may experience conflict and fluctuations in finance, so beware. You may tend to overspend on entertainment, or going out, so “hold your horses” on your social expenses.

For other animal signs, the Lunar New Year will bring good health and prosperity. According to Chinese beliefs, the horse signifies fortune, communication, fame, finance and success. The Wood Horse Year is a time of fast victories, unexpected adventure and surprising romance. Events happen fast in a Horse Year so make decisions quickly when the energy is high, but don’t gallop out of control.  You need to follow your instincts.

horse corralhorse shoe

This year we hope that you will celebrate the prosperity and fast pace that the Year of the Horse brings by wearing a pair of fun horse novelty socks for extra good luck in 2014!

 

 

ARE YOU BLUSHING?

BLACK & BLUSH for WINTER

black blush board

black and blushCall it NUDE  or BLUSH, the color trend continues once again and it seems to work for any season. The color falls somewhere between winter white and the soft pastels of spring. It is so refreshing after the dark greys and blues of fall and winter. Blush stands beautifully with black, creating a striking combination this winter and a fresh transition into spring.
We love the contrast of a blush dress or skirt, paired with a cozy pair of black tights or black leggings. The color is soft, elegant and takes its cue from various shades of makeup and skin tones from tan to soft pink. The black adds the drama and contrast, so beautiful this winter.  No need to go on… see for yourself!

Are you blushing yet?   

 

STARRY NIGHT


star gazing

Winter is one of my favorite times of the year. Not for the snow, but because I can see some pretty amazing things in the night sky.

This time of the year is when many of the planets are visible in twilight hours, and they outshine many stars. Most of the time you need a telescope to view these beautiful sights, but thanks to the positioning of the planets in winter we can see several of them with our naked eyes.

Constellation Socks

It is often cold when I want to view these spectacular sights, so I make sure to bundle up. Foot Traffic’s Constellation Socks are the perfect pair of socks for this occasion! They keep my toes cozy, and they can even be a helpful little cheat sheet to find a few constellations, such as Orion, Pegasus, and Polaris.  The socks even come in both men and women’s sizes so everyone can participate in the adventure.

Here are a few tips on what to look for!

Around dusk, one hour after sunset Mercury will be very low on the northwestern horizon line. In the early mornings before the sun rises Mars will be directly above the Moon, and slightly to the west. Last but not least, Orion should be visible directly in the center of the sky for the entire evening.

So next time it is dark winter night, take a step outside and look to the skies.

venus

SHOW TIME!

And the Oscar goes to…

84th-academy-awards

It’s time for the Academy awards and Hollywood is a-buzz as nominees have been named for 2014 academy awards. Some of Hollywood’s favorites were snubbed as others are actually surprised by their nominations. Lucky for us viewers, it has been a year of great movies as we have been offered a wealth of incredible choices. Preparing to have an opinion of the winners in each category, we boost ticket sales and head to the theaters to be entertained on the big screen or we watch in the comfort of our jammies and a bowl of popcorn at home.

Couple sitting on sofa watching television with bowl of popcorn smiling

But what will you be doing on Oscar night, Sunday, March 2? The stars will certainly be out celebrating and walking the red carpet, smiling and strutting for the cameras, enjoying the annual celebration, the most watched of all award shows.

 

But what about YOU?

Will you be all decked out at a “watch” party or casually viewing at home, strewn on the couch with snacks and favorite beverage? For me, I will most likely be the latter but that is my choice. I love seeing all of the glamour and the “how-did-they-do-that?” hairdos. But I will be dressed casually in my favorite jeans and t-shirt. And, I will be sporting my favorite movie-watching socks—my popcorn socks. That is as glamorous as I get. I can’t wait!

popcornsocks

What will you wear to watch the Academy awards?

FOOT TRAFFIC- Out with the old—In with the new!

ideasHAPPY NEW YEAR!
At Foot Traffic, now that we have begun another year, we spend a lot of time looking back at the previous year, reflecting on our business hits and misses. We count on sales history, retailer feedback and good luck to guide us as we look ahead to new opportunities. We barely catch our breath from the holiday sales and even in the chilly winter weather, we are already selling items for spring and summer. But that is the way retail works.
We had a great year in 2013 and are celebrating from head to toe. But we know that each year presents challenges and we need to be ready. No problem— we thrive on new challenges and opportunities!
In 2013, we added many new items to our already large line of legwear and socks.  And, we are currently beginning our designs for 2014, particularly the novelty sock lines, for men and women. We track sales and trends to come up with new ideas but we also like to listen to you, our loyal customers, for new themes and ideas.  About two years ago, a customer asked us to design a pair of socks with books on it. We decided that idea might work, so we added it and —voila! It has been a great success for Foot Traffic! So, if you have any great ideas for, let us know what you would like. We appreciate feedback and can only get better if you tell us what you want. 

We would love to hear from you!



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