In late 2019 and early 2020, the world watched as hundreds of devastating bush fires burnt an estimated 46 million acres of land (20% of Australian forests). Thousands of buildings and homes have been lost and an estimated one billion animals have been killed while some endangered species may be driven to extinction. 

During the month of February FOOT TRAFFIC decided to showcase our KOALA socks and KANGAROO socks on our website and social media, offering 100% of sales of these socks to WIRES in Australia. Because of your generous spirit, we raised $2,734! 

“WIRES (NSW Wildlife Information, Rescue and Education Service Inc.) has been rescuing and caring for wildlife for over 30 years and is the largest wildlife rescue organization in Australia. WIRES currently has 3,000 volunteers in 28 NSW branches involved in the rescue and care of wildlife and we have a dedicated Rescue Office that operates 365 days a year assisting the community to help native animals in distress.”

Immediate wildlife rescue and rehabilitation is WIRES ongoing priority. Due to the challenges of lack of food, water and habitat for millions of animals, WIRES continues to implement the best solutions to assist surviving wildlife and ensure the survival of remaining species. 

Our koala novelty socks and kangaroo novelty socks are a great way to acknowledge the significance of these amazing animals as they fight for survival due to the fires. 

YOU came through with your FOOT TRAFFIC purchases and we thank you. We all share the planet and your act of kindness will help contribute to WIRES ongoing efforts to rehabilitate and preserve Australian wildlife.  

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