DOUGHNUTS, NODUTS, AND SOCKS

20170510-donutsSummer is finally here and that means one thing at FOOT TRAFFIC!  Photo shoot!  We are so excited about our new collection of novelty socks, we did a spring photo shoot and chose our new “DO-NUT JUDGE ME!” men’s and women’s novelty doughnut socks  to promote. We gathered our props, models and socks and headed to the Doughnut Lounge where we procured a couple of prime chairs. The staff was super nice to us and keep us caffeinated and well fed with amazing artisan doughnuts that were just out of the oven. Who could resist?! We needed lots of doughnuts to get through the shoot. They also offer Noduts (creative weekend breakfast choices), and booze.  Yes, booze– a full bar.  It is heaven.

And as luck would have it, we were right next door to Clothz Minded, an upscale resale clothing  boutique where the owner, Nicole, agreed to let the models change in her shop and use some of her incredible clothes for the shoot. We all ended up buying stuff as her selection was amazing.  We had a blast all day and were able to shoot so many new socks in and around the historic district of Westport.  You will see our new socks in the spring/summer catalog as well as on the website and Look Book as we sprinkle in the new designs throughout the summer.  Just to name a few, we have The Thinker, new doughnut socks, ping pong, and lots more.  You will just have to check us out!
The fun part was pairing our socks with casual shoes. Athletic shoes are everywhere and comfort rules. From work out shoes to white sneakers, we kept the look casual and comfortable. Novelty socks are the perfect companion for this hot fashion trend. The crazier the better!  Birkenstocks are also trending everywhere so of course we were thrilled to see how great our novelty socks look with Birkenstock sandals.
This  summer, stay comfortable, wear crazy socks and  have fun. Isn’t that what this season is all about?!?

Oh, and eat doughnuts….lots and lots of doughnuts!

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