FEMALE FOOTBALL FASHION

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Ladies, are you ready for some football?!?
Football is a national past time that clearly announces the beginning of fall. Fantasy football teams have been established, college kids are anxiously awaiting the weekend football games and festivities, and high school football players have been sweating all summer preparing for a chance to be on the starting lineup. The NFL has kicked off their season across the country and tailgate parties are being organized with family and friends. It seems football is all we hear about starting the first of September until the Super Bowl in February. That is not a bad thing as it gets us through the cold months of winter and creates a great reason to get together to cheer on a favorite local or NFL team.
Not surprising , women make up nearly half of all NFL fans (45%) . Women purchase 46% of official NFL merchandise. They also spend 80% of all sport apparel dollars and control 60% of all money spent on men’s clothing. Overall, women control 70-80% of all household spending.
So why has it taken so long to understand that this is an untapped market? Fortunately, some smart retailers have figured out the power of marketing to women. As the primary care givers, women buy not only for themselves but for their family and friends. They organize the household social activities and pretty much make the major buying decisions from electronics to cars.  By marketing more football focused products, like the NFL is now doing, there is much more money to be spent. Women don’t have to wear their husband’s or boyfriend’s sport logo t-shirts anymore. There are “blinged-out” sports attire, maternity sports attire and more flattering fitted logo  shirts for ladies. There is something for everyone and it is about time!
At FOOT TRAFFIC  , we create fun novelty socks for men and women and you can bet that we have football novelty socks for women that will support any favorite local or NFL team.
Get your game on, ladies… and your novelty football socks!

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