SUPER BOWL-SUPER SOCKS!

footballsuperbowl 2015

Let the party begin! Sunday is the big day for all football fans and even if you are not a regular sports enthusiast, it is still fun to watch the teams battle it out on the field. This year will be no different as we watch the Seattle Seahawks face off against the New England Patriots. The game is estimated to draw a whopping 184 million viewers. 43 million viewers plane to host a Super Bowl party and about 13 million plan to view the game at a bar or restaurant. Of course, the ads are as fun to watch as the game itself. They are always interesting, controversial, edgy and most of the time, very entertaining. A brand can spend up to $8 million dollars for a 60-second spot, trying to grab the attention of the elusive Millennial. The average amount of money spent by adults age 18-44 is somewhere between $94 -$103.

So, where will you be Sunday night– with family, with friends, at a local eatery with big screen TVs?
No matter where you are, male or female, you should be wearing FOOT TRAFFIC football socks. It doesn’t matter what team you are rooting for, because your socks say it all. They say you are putting your best foot forward and supporting one of America’s favorite sports- FOOTBALL! Order today and have your socks for the BIG GAME!

FRENCH BLUE-OUI?

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FRENCH BLUE. What’s in a name? A lot I believe. When we named our opaque nylon tights French Blue, all I could think about was taking my legs on a little get-away to southern France. Being a bit of a “Francophile” I am in love with anything French and just the thought of being in southern France where blue dyes were used to make beautiful fabrics makes me swoon. The name French Blue is universally recognized as a greyish blue with much depth and can be soft or deep, depending on the fabric.
There is much history to French Blue. The rise in the color blue in fashion in the 12th and 13th centuries led to a thriving blue dye industry in several European cities, including Toulouse, a southern French city. The dye was called pastel and it was made from woad, a common shrub from the mustard family grown in Europe. Unfortunately, the dying process was particularly long and noxious. During the 15th century, indigo, a shrub grown in Asia, was introduced from India and competed with woad. The European countries with prosperous pastel businesses tried to block the use of indigo but it was too late. They indigo was a better price, easier to use, and created a beautiful rich blue. Despite the “battle of the blues”, blue continued to be a dominant color in France and represented the color of liberty and revolution. Throughout history, beautiful blue fabrics were used in homes and fashion as well as the military.
Many historical French fabrics that were dyed in Southern France can still be found and chateaus built during the era of woad dying dot the countryside near Toulouse and still remain today. A company called “The French General” offers classes in dying French blue textiles in southern France. Oh  how I would love to go!

536_1492_thumbOf course our tights are not dyed with indigo or woad, but the color replicates this beautiful greyish blue that works so well with denim and compliments so many colors. I suppose I will just have to enjoy my Foot Traffic French blue tights and hope that someday I will  experience the authentic blue fabrics of France.

HOT DOG! IT’S A GOOD DAY!

Appealtothesenseshot dog socks

Hot dog, it’s a good day!  It is difficult not to be discouraged by all of the unrest in the world and the local news that calls out the crime and discord in our cities. However, that is life and it is important to learn to navigate in a world full of complexity and chaos. That means finding joy in our daily lives and making the most out of our individual situations.
At Foot Traffic, we are in a position to provide a way to bring joy to your day and get you started on the right foot. We have so much fun creating novelty socks, we hope you will wear them just for the fun of it. We have designs that bring a smile to our Foot Traffic team every time we look at them. Feedback from our customers lets us know that wearing our novelty socks at the office, to the gym, or just around the house  makes a positive impact on one’s attitude. That’s what we are here to do. It’s that simple. I am pretty certain that this guy in the cartoon is wearing Foot Traffic novelty socks.

Whether you are buying socks for yourself or for a gift, a smile goes a long way. We may not be able to solve world peace, but we have the world at our feet and hopefully our novelty socks can bring joy one step at a time!

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A-LURE-ing Socks

 

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OK, I’ve done my research and over and over again I come up with FISHING as the #1 hobby for men. Over 50 million go fishing every year. Besides the oceans, I don’t see enough lakes, rivers or ponds to satisfy all of the anglers out there but apparently men are able to find water just about anywhere. If someone wants to fish, there will be a solution. And, are there really enough fish to satisfy this sport? Apparently so since fishing has been a major source of food since the beginning of time and continues to be a significant source for people around the world.  But fishing has evolved to a hobby that continues to grow  in popularity with men and women of all ages.  And, the truth is, it is not necessarily the fish itself that is the prize but rather the process of fishing.
I know a bit about fishing as I grew up with a father, grandfather, and brothers that were all serious fishermen. Every vacation was spent on a lake, usually in Minnesota. I don’t actually think catching the fish was always the goal. Let’s just say if we counted on fish every night for dinner we would have starved. It seemed, as a female observer, that they were more interested in the process of catching the fish. That is getting the tackle box ready, making sure the lures were appropriately selected for the type of fish or method being used (e.g. trolling, casting, etc.), and what the weather would be like to prepare for the day. Of course, there was usually beer involved with the situation when the men collected their gear and outfitted their fishing boat–that comes with the territory. Fish tales were an anticipated outcome of a day on the lake. There was always the “one that got away” or “ mine was bigger than yours” or “ the fish just weren’t biting today….” Believe me, I have heard them all!
Whatever the reason your angler continues to find time and energy to go fishing, let it happen. There is no stopping a serial fisherman once he has it in his blood. On a good day, there may even be a fish on the end of the line. And beware…you may get hooked on fishing as well.
So, if there are really that many fishermen out there, Foot Traffic has socks that will put a smile on every  angler’s face. Whether a birthday present or just a fun surprise to show that you are on deck with your fisherman, lure him in with a pair of Foot Traffic fishing socks- the best catch of the day!

 

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WINTER BRIGHTS

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Now that the holidays are over and winter sets in, it is easy to hibernate and hide behind our black sweaters, black pants and black coats as we wait for spring to arrive. But why not embrace this time of year and brighten the grey days with our Icelandic Knee Highs?! These bright, colorful socks add just the right amount of cheerful color to any winter outfit, including black. Our Icelandic Knee Highs are new this year and we are so excited about the excellent quality of these awesome socks. The content is 80% cotton, 17% polyester, and 3% spandex. The knit is unique because unlike similar Nordic design socks, our special knitting process eliminates all clippings on the inside so they are smooth against your skin, have  great stretch and layer nicely over tights or leggings. Not only are they extremely comfortable, they look great! We love them and hope that you will buy all three colors to brighten the grey days of  winter! icelandicboot2

RESOLUTIONS OR SOLUTIONS?

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2014 was not just another year. Personally, there were many surprises, some good, some not so good. But I believe that as we get older, that is the norm for every year. The “norm” is a life that includes unexpected turns and twists. That is what makes life interesting. It is also why it is difficult to create resolutions that will really work. Life can get in the way. Although well-intended, resolutions seem too lofty.
Therefore I have decided to focus on solutions. This year I will pick three simple issues that I need to solve and focus on those things only. A solutions seems more action oriented than a resolution.  I will do what it takes to solve the issue and celebrate my anticipated success.
Here is my first example
PROBLEM
MY DOG EATS MY SOCKS- I work out a lot so wear a lot of socks,no-shows, or novelty socks. I also wear boot socks to work with my boots or booties. MY problem is that  sometimes when I take my socks of, I leave them near the laundry basket but not IN the laundry basket. Thus, my dog finds the socks and inevitably eats one…or two. The outcome is not good. We are both bad and this sloppy behavior needs to be corrected.
SOLUTION
Put the socks in the basket EVERY time I take them off. Reward myself with chocolate after a week if I complete the task and no socks are consumed. Give the dog a treat ( not chocolate) as well just because. Continue the disciplined behavior and reward until it is no longer an issue for me  or a health hazard for my dog.
I think you to get the picture. And as an additional reward for my improved behavior, I will go to Foot Traffic to replace the chewed or devoured socks and start fresh in 2015! I will do whatever it takes to buy new Foot Traffic socks!

A TOAST To the NEW YEAR

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What do you do on New Year’s Eve? I admit I used to look forward to bringing in the New Year with wild abandon. That included being part of large parties, eating and drinking with friends and watching (on television) the 12-foot 11,875 pound Waterford crystal ball drop in New York City’s Times Square followed by fireworks and more fun. Did you know that this tradition started in 1907 and is still one of the largest celebrations in the world?!
However, now I enjoy keeping it casual, simple and shared with friends. I am always glad to have another year behind me as I look with cautious optimism anticipating the New Year. One of the most common traditions among all countries that celebrate New Year’s Eve is a toast. It is a time of reflection and a chance to celebrate what the future may bring. Here are a few toasts that you might consider when getting together with family and friends this holiday.
• I’m a little bit older, a little bit wiser, a little bit rounder, but still none the wiser. ~ Robert Paul.
• In the New Year, may your right hand always be stretched out in friendship, but never in want. ~ Traditional Irish toast
• The future belongs to those who believe in the beauty of their dreams. ~ Eleanor Roosevelt
• Cheers to a New Year and another chance for us to get it right. ~ Oprah Winfrey
• Write it on your heart that every day is the best day in the year. ~ Ralph Waldo Emerson
• Here’s to the bright New Year and a fond farewell to the old; Here’s to the things that are yet to come and to the memories that we hold. ~ Unknown
• Let us resolve to do the best we can with what we’ve got. ~ William Feather
• May your home always be too small to hold all your friends. ~ Irish toast
• Here’s to being single, drinking doubles and seeing triple. ~ Irish toast
• May your troubles be less and your blessings be more and nothing but happiness come through your door. ~ Traditional Irish toast
• It wouldn’t be New Year’s if I didn’t have regrets. ~ William Thomas
• As you slide down the banisters of life, may the splinters never point the wrong way. ~ Anonymous
• You have brains in your head. You have feet in your shoes. You can steer yourself, any direction you choose. ~ Dr. Suess
• Your Merry Christmas may depend on what others do for you. But your Happy New Year depends on what you do for others. ~ Unknown
• Cheers to you, cheers to me. Have a Happy New Year’s eve! ~ Anonymous
• On this New Year, be someone you yourself can admire. ~ Unknown
• Eat, drink and be merry for tomorrow ye diet. ~ Unknown
• Here’s wishing you more happiness than all my words can tell, not just alone for New Year’s Eve but for all the year as well. ~ Unknown
FOOT TRAFFIC’S NEW YEAR TOAST
May you have a giving heart–be kind and never mean. As you step into the future, may all your socks be clean.

PENGUIN FUN

 

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There is something about penguins that just make people smile. The way they waddle, swim and behave is just adorable. Penguins are extremely loveable not only because of their unusual shape, but their personalities are so fun. That is why they are found in so many zoos, aquariums and marine parks. They are the most social of all birds and hang around in large breeding groups called rookeries or colonies numbering in the tens of thousands. Each of the 18 different species has a distinctive communication system that is both vocal and uniquely different, enabling penguins to easily find their mates and their chicks.  Penguins are found primarily in the Southern Hemisphere and spend 75% of their time in the sea. Foot Traffic has penguin socks for both men and women so add fun penguin socks to your winter wardrobe!
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LBD–WHAT TIGHTS WILL IT BE?

 

 

sheer black dresswindsor red
It’s the holidays and  I am usually invited to a party or two and this year is no exception.  I am attending a party in abeautiful home with very lovely people of all ages. I want to look stylish but not overdressed–simple and tasteful But honestly, I don’t want to spend money on a new outfit if I don’t have to. I am really trying to save money.  However, with the right accessories, I can keep my expenses to a minimum and use legweas to make the look more interesting and fresh.  Although I am looking forward to the party,  I am already fretting about what to wear…hmmmmm
I think it will be a black dress that I found at a fabulous resale store, almost identical to the one above.  The length is just at the knee  and very simple.  Textured hose would add that perfect amount of interest. Shoes TBD once I select the tights.
I have narrowed down my selection to the options on this page.
Which ones would you choose?

fuchsia fishnets paris texturebrussels polka dot tights

MARSALA/ PANTONE COLOR OF THE YEAR

marsala images Fashion-Color of the Year

For the past 14 years, Pantone has identified a color that will most likely inspire the most influential designers and fashion enthusiasts. Many of us in the businesses of fashion, beauty, housewares, home and industrial design wait with eager anticipation to learn what color the Pantone Color Institute will select as the Color of the Year. Last year, 2014, it was a rich purple, Radiant Orchid. In 2013 it was Emerald Green. Both of these colors were strong with dramatic impact.
This year Pantone has selected Marsala, a soft wine-inspired earthy color.
According to Leatrice Eiseman, executive director of the Pantone Color Institute, “It’s a color that you can mix with what you already own. You can add just a touch of it. That’s the intent and purpose. It is not the color that swallows the world.”
It will be interesting to see how designers choose to integrate this unusual color in new ways. It is a much less dramatic color than in the past years and works best when paired with neutrals like grey, brown, taupe, black and khaki. What is more interesting  is to look at the entire 2015 Pantone color palette and see  Marsala in context of the other colors.pantone color palette 2015
At Foot Traffic, we watch Pantone. As we do every year, we will look at the Color of the Year and see how it will work into our collections. We love color and are always interested in new ways to mix colors that best compliment men’s and women’s sock and legwear fashion and Marsala works with both.
Pantone works hard to provide color selection tools that designers can use to communicate internationally with their manufacturers. We use Pantone services and appreciate how they have expedited color communication. Whether you agree or not with Marsala as the Color of the Year choice for 2015, it provides an opportunity to talk about color and offer a response.

WHAT DO YOU THINK OF MARSALA?

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