FEMALE FOOTBALL FASHION

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Ladies, are you ready for some football?!?
Football is a national past time that clearly announces the beginning of fall. Fantasy football teams have been established, college kids are anxiously awaiting the weekend football games and festivities, and high school football players have been sweating all summer preparing for a chance to be on the starting lineup. The NFL has kicked off their season across the country and tailgate parties are being organized with family and friends. It seems football is all we hear about starting the first of September until the Super Bowl in February. That is not a bad thing as it gets us through the cold months of winter and creates a great reason to get together to cheer on a favorite local or NFL team.
Not surprising , women make up nearly half of all NFL fans (45%) . Women purchase 46% of official NFL merchandise. They also spend 80% of all sport apparel dollars and control 60% of all money spent on men’s clothing. Overall, women control 70-80% of all household spending.
So why has it taken so long to understand that this is an untapped market? Fortunately, some smart retailers have figured out the power of marketing to women. As the primary care givers, women buy not only for themselves but for their family and friends. They organize the household social activities and pretty much make the major buying decisions from electronics to cars.  By marketing more football focused products, like the NFL is now doing, there is much more money to be spent. Women don’t have to wear their husband’s or boyfriend’s sport logo t-shirts anymore. There are “blinged-out” sports attire, maternity sports attire and more flattering fitted logo  shirts for ladies. There is something for everyone and it is about time!
At FOOT TRAFFIC  , we create fun novelty socks for men and women and you can bet that we have football socks for women that will support any favorite local or NFL team.
Get your game on, ladies… and your football socks!

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PENCIL SOCKS ROCK!

 

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Wow! Where did summer go? It seems that the kids head back to school earlier and earlier each year. Seeing the school bus pick up the eager little learners early each day reminds me of my early school years and how excited I was to get back to a routine and see all of my school friends. Yes, I admit I actually liked school and found comfort in routine and the whole learning process. I remember adoring my teachers in those early years of elementary school. I never took an apple to my teacher, but I used to pick small bouquets of flowers for my favorite 1st grade teacher, Ms. Wells.

Today teachers still appreciate small acts of kindness and appreciation. At Foot Traffic, we have two fun pairs of knee socks that will bring a smile to your kid’s favorite teacher…..our pencil knee high socks and the alphabet knee high socks. What a fun way to start the year off on a good foot!

DOCTOR! DOCTOR!

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I am not particularly crazy about going to the doctor. However, I am so lucky to have a doctor that I can trust to keep me as healthy as I am today. For her, I am forever grateful. Although being a doctor is a serious profession, it doesn’t mean that he/she can’t have a little fashion fun. Whether wearing scrubs, lab coats or business attire, give him/her a pair of FOOT TRAFFIC medical supply socks and perhaps they will be extra nice to you on the exam table. We offer both men’s medical icon socks and women’s medical icon socks. It never hurts to be on the good side of your doctor!
And don’t forget the nurse. They are who we need to be extra nice to as they are the ones that administer  our dreaded shots, etc. They work so hard and need to be reminded as to how important they are as care givers and that we count on them to take care of us as well.

Share a pair of medical socks—it’s just what the doctor ordered!

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TACO SOCKO

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Rivaling America’s favorite fast food, hamburgers and hot dogs, tacos are an everyday go-to snack or meal for most Americans. From food carts to gourmet restaurants, tacos are a common item on most menus, ingredients varying only by the creativity of the chef, geographic location or individual requests. The first people known to make tacos were ancient Aztecs. The taco evolved and the taco as we know it today immigrated to the United States from Mexico. The name “taco” came from the Spanish which means “light snack”. Mexican women served tacos as a practical way to serve her family food, filling a simple corn or flour tortilla with meat.
When in Mexico, if you are looking for a taco for lunch, you might not be so lucky. Tacos are usually served as a morning breakfast or a nighttime snack, unavailable between the hours of noon and 6:00p.m. In the United States, tacos are consumed around the clock and have popularized by hundreds of fast food taco chains and street vendors. We do love our tacos!
In order to honor this favorite food, we are thrilled to offer our latest men’s taco socks and women’s taco socks. Share the love wearing a pair of Foot Traffic taco socks.
You will be craving tacos all day!

SUMMER SHARK BITES

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I am sure everyone has cleared their calendars for the latest SHARKNADO 3: OH HELL NO! at 8:00 on the SYFY channel, tomorrow evening, Wednesday, July 22.

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If it is anything like the first two SHARKNADO movies, it will be ridiculous and full of shark blood, questionable acting, and mediocre special effects. However, I wouldn’t miss it and will be wearing my favorite shark socks that I have worn with each of the first two SHARKNADO movies. Our 3-D shark socks are stretchy enough to fit both men and women so don’t hesitate to have several pairs on hand for your viewing party. We also have a shark sock just for men so these can be worn to the office as well as a poolside cabana.men's sharksharksocksairCLOSE
Of course, to add hype to this highly anticipated movie night, there have been recent shark attacks along the east coast and most recently Mick Fanning, 3-time world surfing champion, was attacked this past weekend during a surfing competition is South Africa. It was all caught on TV and he ended up miraculously without a scratch. I doubt he will be watching SHARKNADO 3.
With so much shark excitement this summer, you will certainly want a pair of shark socks. AND, for all of you shark sock lovers, coming SOON is a new color– blue  shark socks! -available mid- August.

THE ALLIGATORS ARE BACK!

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Belle of the BAYOU!
Our favorite alligator socks are back! We are so excited to bring you our 3-D alligator socks. Be prepared to be up to your ankles in alligators. Wear with your favorite crocs, sandals or sneakers. You will certainly get attention wearing these fun ankle biters.
There are soft 3-teeth that gently grab your ankle showing that you are a true swamp lady and can handle a simple alligator bite. So have some fun and be the Belle of the BAYOU in our newest addition to the Foot Traffic 3-D sock selection.

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FAVORITE FLAG SOCKS

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It’s FOURTH OF JULY week and this Saturday Americans will be celebrating across the country. From parades to concerts to backyard BBQ’s and fireworks, people will be celebrating our wonderful country and the freedom that we each enjoy. It is a time to put aside our differences and celebrate our great nation—“with liberty and justice for all.” We have a lot to celebrate, particularly the recent ruling by the Supreme Court that guarantees a right to same-sex marriage.
Of course, celebrating and honoring the nation is fun and there are traditions that families and communities share. Hot dogs and hamburgers top the menu charts and donning red, white and blue adds to the festivities.
At FOOT TRAFFIC one of our best -selling socks are the flag socks, offered in both men’s and women’s.
Whatever your traditions are, our flag socks will set a patriotic tone no matter where you are celebrating.
Buy an extra “pair-to- share”  and spread the American love! Hurry!

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SHARK ALERT!

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THE SHARKS ARE COMING!!
SHARK WEEK, sponsored by the Discovery Channel,has already begun the online countdown calendar (http://sharkweekcountdown.com/) to a thrill seeking week of shark attacks and shark facts. Sunday, July 5 is the official kick off and the week will not disappoint those of us anxiously awaiting new releases of shark stories. Although Shark Week is  starting earlier this year than in the 27 previous years, there will be more content in August as well, extending this “summer of sharks”. I know I will be watching with one hand covering my eyes, one hand in the snack bowl, and my feet propped up on the foot stool wearing my favorite Foot Traffic 3D shark socks.

And, if that isn’t enough, Sharknado, “Oh Hell No!” 3 will air on July 22 on the Syfy channel at 9:00 pm. The ridiculous antics from Sharknado I and Shaknado 2 will continue with a crazy cast that will include David Hasselhoff and Bo Derek. And, if that doesn’t get you excited enough, Mark Cuban is the President of the United States and Ann Coulter is the Vice President. Yes, so many reasons to get your shark socks now and be ready for some heavy duty shark attacks this summer.

To enhance this exciting “summer of sharks”, host a shark party and give everyone a pair of Foot Traffic 3Dshark socks to wear. Don’t forget the Bloody Mary’s and spicy fish crackers!

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FROM DUD TO DUDE

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Does your dad dress conservatively and perhaps need a bit more fun in his wardrobe? Could he use a dash of  spice in his sock drawer? Father’s Day is just around the corner ( June 21) and Foot Traffic novelty socks are the perfect way to help your dad go from fashion Dud to fashion Dude.
The definition of a dude:
“A man who is very fancy or sharp in dress and demeanor.”

Give him fun novelty socks and he will suddenly up his game in the fashion scene. Socks will give him new  confidence and at least brighten the smile on his face.
With so many Foot Traffic sock choices, give your dad several pairs of socks to showcase his new fashion attitude…. or is that his fashion atti-dude!BAM!

Father’s Day Fish Tale

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It is not too soon to be thinking about Father’s Day! Your dad /husband, brother/son may be expecting some attention on that day so you will be a hero when you come up with the perfect gift for “dad.” Do you have some favorite “dad times”? I know I do.
Although my dad is no longer with us, he is in my heart every day and I have so many good memories to draw upon. This father’s day as I look to my brothers, I can see they are awesome dads and I know they learned so much from our dad. There are so many lessons that dad shared with us, it is nearly impossible to share them all. So, I will pass on a DAD experience that I know my family would agree upon as an important part of our lives, and that was fishing.
Dad was an executive at a large company where he enjoyed a wonderful career. To counter living in a big city, his favorite “get-away” was fishing. That meant that every summer vacation was spent in northern Minnesota on a large quiet lake where Dad could fish every day. Of course, earlier than I can remember we three kids had fishing poles in our hands. But we had to learn the “rules.” That is, how to handle a hook, how to add bait to the hook, when to cast and when to troll, how to fillet a fish, and on and on. But, the one significant part of the fishing journey was learning patience. Dad would sit with each of us individually and show us the careful process of getting ready for our fishing journey, particularly when we were going on the lake. Safety came first. Safety on the dock…safety in the boat… safety when carrying a rod with a hook attached, etc. Dad was always there to remind us that being prepared and safe was paramount. Once we got in the boat and started fishing, we waited and waited for the fish to bite. Dad would tell us that good things were worth waiting for and sometimes we never caught a thing but the fun was in the trying. When we finally caught a fish (or a turtle or a stick), it was a big deal.
Dad, thank you for teaching us…
that when you doing something, do it right
do what you love
good things are worth waiting for
safety first
It’s not about the fish…it’s about the fishing….
Happy Father’s Day to all of you dads and may you pass on your passions to your family!

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